After a global ban Wholesale pashmina on shahtoosh, a wool derived from the hair of an endangered Tibetan antelope, shawls made from pashmina wool are considered the world's finest and are exported worldwide. According to officials, nearly 50,000 pashmina shawls are still woven in Kashmir a year. Local legend has it that Kashmiri shawls came to Europe after French emperor Napoleon Bonaparte presented one to his wife Josephine more than two centuries ago. Kashmiri pashminas, with intricate embroidery, can now fetch as much as 500,000 Indian rupees ($10,000) a piece at trendy boutiques and department stores in London or New York. Plain hand-woven pieces are less expensive at a few hundred dollars, but even these are out of the grasp of most people compared to good quality, machine-made alternatives which are priced at up to 2,500 rupees ($52) each. "It is difficult to find what is real and what is fake for a customer," said Shakeel Ahmad, a shawl dealer in Srinagar's main market. "Machine-made designs are more trendy, much cheaper and attract customers." Another problem facing the pashmina industry is lack of proper branding. The name "pashmina" is used indiscriminately by weavers, and can be found on cheap, synthetic-fiber shawls as well as wraps made with a mix of wool and silk fibers. Many customers do not have the knowledge to differentiate.